Most business owners hear it and think ‘I got this one!’
We were founded in 2012 by my uncle, twice removed, and his best friend, and they started with nothing in their pockets but they had a dream to…and so on, and so on.
That’s not brand story. That’s your brand’s history. You’d be forgiven for confusing the two (many of us do), but doing so will cost you customers.
That’s because your customers don’t care about your brand’s history. It bores them. It has nothing to do with them…it’s all about you…they’re not interested.
What your customers care about is your brand story.
So what is brand story?
Brand story is the journey you take your customer on when they engage with your brand by buying your product or service.
In this story the customer plays the lead role. All the good things that happen in this story happen to them. They are the coolest person in the room.
Now, there is a time and a place for your brand history. But it should always take a supportive role. It should never be the main focus.
If you feel like you could use some help figuring out your brand story is and how to use it in your marketing, get in touch.
We have a series of workshops, The Marketing Messaging Simplified Workshops, we’d love to guide you through.
The workshops will help you define your brand story so you can speak to your dream customers in a language that resonates with them.