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Can creating a fictional character help you attract real clients?

Can creating a fictional character help you attract real clients?

Tim was laughing down the phone, a mix of disbelief and delight, as he told me he had a crazy story.  “You won’t believe this”, he said, “but last month I had a call from a well-spoken gentleman whose name sounded very familiar - the EXACT same name as my dream...

Dream come true: I’m published on Copyhackers

Dream come true: I’m published on Copyhackers

It’s surreal alright. I’ve been on the Copyhackers / Joanna Wiebe’s mailing list for years.  I’ve read emails about Joanna’s background, about conversion copywriting, about success stories Copyhackers has been part of…  And I’ve read emails that have sent me...

5 free resources that’ve made me a better copywriter

5 free resources that’ve made me a better copywriter

You can easily spend a fortune on copywriting training.  I have. But I’ve also learned a lot from resources that haven’t cost me anything - other than my time and attention.  Here’s what they are… 1. Copyhackers Tutorial Tuesdays It’s pretty amazing what...