Blog: Elevate & Innovate

Technology, Tactics, and Tips for Small Business Success

Why Midjourney is way more frustrating than you expect

Why Midjourney is way more frustrating than you expect

Generating images on Midjourney can be really frustrating.  You see stunning images on social media, and it seems like everybody else can whisper a dream to Midjourney and have it realised in moments.  Meanwhile, you put in a prompt and get something wildly...

2024: How to thrive when AI is coming for your job.

2024: How to thrive when AI is coming for your job.

The robots are coming for my job. I can see them on the horizon, I just don’t know how fast they’re moving. If I’m lucky, maybe they’ll run out of batteries along the way.  But I don’t think they will. I think they’ve got energizer bunny batteries.  Everyone...

From drowning to designing: Using AI to design a Business Book Cover

From drowning to designing: Using AI to design a Business Book Cover

“Could we design the cover of the book using Artificial Intelligence?” That was the question Mark Schaefer asked me back in October 2022. My response? “I don’t think so… but… we HAVE to try!”  I saw it as an experiment that we had to run, but one that might show...

Can creating a fictional character help you attract real clients?

Can creating a fictional character help you attract real clients?

Tim was laughing down the phone, a mix of disbelief and delight, as he told me he had a crazy story.  “You won’t believe this”, he said, “but last month I had a call from a well-spoken gentleman whose name sounded very familiar - the EXACT same name as my dream...