Blog
Poke around for some simple tips and mindset motivation
How to email someone a Facebook post
This is a super simple tip for when you want to send someone a Facebook post directly by email (or some other direct messaging service outside of Facebook). And it’s incredibly easy, but it’s not obvious, especially if you’re on a desktop.
Why it’s best not to mention “pineapples” before your customer is ready
I was describing my new hair care routine to Frank: “In the shower I co-wash and I squish to condish, then I plop my hair for about 30 minutes. Once it’s dry, I scrunch out the crunch, and tonight, I’ll pineapple it before I go to bed.” Frank was amused. Especially...
I couldn’t figure out why my polite offer made them grumpy with me
Just after I moved to Ireland I got a job in a cheese shop. A few weeks into the job, I noticed I was having the same confusing interaction with several different customers. It would occur just after I had prepared their cheese for them. …Slight pause here to say I...
“You absolutely have to get this 100% right”…are words we’ll never say to you
Some things you have to do meticulously ‘by the book’ in order to succeed. Good haircuts require a lot of know-how, as many of you found out while the salons were closed. Making a croissant from scratch without a recipe? Good luck winging that. Filling in your tax...
It won’t always be a cake walk, but it’s worth showing up
We hear variations of this sentence a lot: “I had meant to do my social media updates, but the week was mad busy and I never got the chance.” We’ll admit, it’s not always from clients. Sometimes it’s one of us saying that sentence. Look, we know maintaining a presence...
Does this sort of question stress you as much as it does me?
I’m going to be very boring for a moment and ask, “Where did the time go?!” How is it we’re already more than halfway through 2020? Okay, that’s out of my system. I can continue with something valuable (fingers crossed)... Actually, one more thought about time...I...
What leftover soup can teach us about good marketing
I put the soup bowl in front of Frank and after a few bites, and a few “mmmm...goods”, he asked what we were eating. Never one to be ashamed of leftovers, I told him it was the same as what we’d had the day before. Then he asked if I had tailored the...
Why your website is just sitting there like a dud instead of bringing in leads
How useful is a website really? Your website can be a really useful tool in your online marketing. That’s all it is. A part of the greater plan. But for a long time it was the only part of the plan that I was involved in. I started out studying fine art,...
How rude! None of us like it when people do this, do we?
Don’t you just hate it when someone gets all uptight about grammar? Especially, YOUR grammar? (My sister will roll her eyes if she sees this, she considers my grammar nerdism a…character flaw.) Yes, I’m a grammar enthusiast, but I try to keep my grammatical...