Blog
Poke around for some simple tips and mindset motivation
5 free resources that’ve made me a better copywriter
You can easily spend a fortune on copywriting training. I have. But I’ve also learned a lot from resources that haven’t cost me anything - other than my time and attention. Here’s what they are… 1. Copyhackers Tutorial Tuesdays It’s pretty amazing what...
How to stop agonising over your unique selling point as a solopreneur
Ah, the promise of a unique selling point… it’ll differentiate you, make you more memorable, and more attractive to clients. And every second article on personal branding will tell you to define it. Now! Quickly! Or be doomed to failure! So you sit down and start...
Start defining your personal brand right now with this simple fill-in-the-blanks template
You want to define your personal brand to get clarity about what content you should be creating to attract your dream clients. But you can’t do it right now. You’ll do it later. Because you’ve googled it and you don’t have time to define all this: Your...
Frank is featured in this lineup of leading creatives, leaders, and thinkers
"I love people. I mean, humanity as a whole may be questionable, but there's huge potential for any single individual to be amazing." - yes, I'm quoting myself from The Global Interview. Season 29 has just been released, and I'm pretty damn pleased with myself to be...
Why you shouldn’t plan on achieving your goals
Our life isn’t quite how we pictured it. When myself and Marci got married I was developing websites and Marci was working as a chef. But we had a goal of working together on cool projects, and splitting our time between Ireland and Kentucky. I think...
We just won Best Digital Marketing Team! (What? What?? WHAT???)
First, I’m gonna admit I’m buzzed right now, so this post may contain more exclamation points than I usually deem acceptable. (It’s also not helping that I woke up hours earlier than normal and I’m currently on my third cup of coffee.) The reason I was up early was to...
The one person you have to influence to build your personal brand
You know those massive flasks for hot drinks they have at events? They’re usually black, and you press down on a lever on the top to pour yourself a cup? (Am I the only one who has a magical ability to ALWAYS pick the empty one, no matter how many are on the table?)...
The secret to getting your personal brand right, and making life easier
This is probably the most dressed up Frank and I have ever been. The occasion: our wedding day, 2015. But on normal days, we’re just not the type to get all fancy looking. When we started working together, we kept saying to each other “we’re not suit and tie people,...
How to tap into the energetic frequency of a pep talk from David Byrne
I was really unmotivated yesterday, sitting on the couch after lunch seriously considering turning on the TV instead of getting back to work. I felt drained, uninspired, and my whole body was a lead weight sinking into the couch in a way that felt like it might be...