Blog: Elevate & Innovate
Technology, Tactics, and Tips for Small Business Success
AI image generators: ‘ethically trained’ Firefly VS ‘copyright infringing’ Midjourney – which is better?
Need an AI image generator? There’s plenty to choose from, some popular ones include Midjourney, Dall-E 2, and Stable Diffusion. Canva even has one built into its tools. And now Adobe has announced their own tool, Firefly. So which one should you use? I’ve been...
ChatGPT’s hallucinations could be costing your small business (and what to do about it)
ChatGPT hallucinates. No kidding, that’s the technical term for when ChatGPT makes up facts and lies to your face. So what good is it to us if it’s tripping out half the time we ask it for answers? I asked ChatGPT for an effective marketing strategy for small...
How ChatGPT saved me time and torment when I couldn’t come up with a good article title
I was struggling to come up with a title for an article. I was completely blocked. I’d written several but none of them were good. And I knew what I had to do - I just didn’t want to do it. Marci had given me a bunch of prompts and told me to go and write 100...
Can creating a fictional character help you attract real clients?
Tim was laughing down the phone, a mix of disbelief and delight, as he told me he had a crazy story. “You won’t believe this”, he said, “but last month I had a call from a well-spoken gentleman whose name sounded very familiar - the EXACT same name as my dream...
How I organised an event in the Metaverse using Spatial.io with no idea what I was doing
You might be a risk-averse traditionalist like me. If this is true, terms like Web3, cryptocurrency, blockchain, artificial intelligence, and the metaverse are all terms you’ve heard but haven’t really engaged with. Or maybe someone has tried to explain them all...
How to define your top 3 strengths to make your personal brand more memorable
“Frank. I’m a solopreneur. Why should I even bother defining my personal brand? Can’t I just show up and be myself?” Sure you can. If you’re one of the lucky ones who just happens to be naturally good at this stuff, finds communicating online easy, and attracts...
Your guide to powerful testimonials, say goodbye to “was great to work with”
If your testimonials say things like “was great to work with”, you’re in trouble. Because you get great results for your clients, but they’re not reflected in your testimonials. So you’re missing out on a massive opportunity to convey the real value of working with you.
Seven steps to define your personal brand values – and a little game I want to play with you…
Without checking any notes you have in a drawer somewhere, tell me what your top 3 personal brand values are? Are you humming and hawing right now, trying to remember what on earth you wrote down during that workshop you attended three years ago? Coz if you’ve done...
Dream come true: I’m published on Copyhackers
It’s surreal alright. I’ve been on the Copyhackers / Joanna Wiebe’s mailing list for years. I’ve read emails about Joanna’s background, about conversion copywriting, about success stories Copyhackers has been part of… And I’ve read emails that have sent me...