Blog
Poke around for some simple tips and mindset motivation
Can creating a fictional character help you attract real clients?
Tim was laughing down the phone, a mix of disbelief and delight, as he told me he had a crazy story. “You won’t believe this”, he said, “but last month I had a call from a well-spoken gentleman whose name sounded very familiar - the EXACT same name as my dream...
How I organised an event in the Metaverse using Spatial.io with no idea what I was doing
You might be a risk-averse traditionalist like me. If this is true, terms like Web3, cryptocurrency, blockchain, artificial intelligence, and the metaverse are all terms you’ve heard but haven’t really engaged with. Or maybe someone has tried to explain them all...
How to define your top 3 strengths to make your personal brand more memorable
“Frank. I’m a solopreneur. Why should I even bother defining my personal brand? Can’t I just show up and be myself?” Sure you can. If you’re one of the lucky ones who just happens to be naturally good at this stuff, finds communicating online easy, and attracts...
Your guide to powerful testimonials, say goodbye to “was great to work with”
If your testimonials say things like “was great to work with”, you’re in trouble. Because you get great results for your clients, but they’re not reflected in your testimonials. So you’re missing out on a massive opportunity to convey the real value of working with you.
Seven steps to define your personal brand values – and a little game I want to play with you…
Without checking any notes you have in a drawer somewhere, tell me what your top 3 personal brand values are? Are you humming and hawing right now, trying to remember what on earth you wrote down during that workshop you attended three years ago? Coz if you’ve done...
Dream come true: I’m published on Copyhackers
It’s surreal alright. I’ve been on the Copyhackers / Joanna Wiebe’s mailing list for years. I’ve read emails about Joanna’s background, about conversion copywriting, about success stories Copyhackers has been part of… And I’ve read emails that have sent me...
5 free resources that’ve made me a better copywriter
You can easily spend a fortune on copywriting training. I have. But I’ve also learned a lot from resources that haven’t cost me anything - other than my time and attention. Here’s what they are… 1. Copyhackers Tutorial Tuesdays It’s pretty amazing what...
How to stop agonising over your unique selling point as a solopreneur
Ah, the promise of a unique selling point… it’ll differentiate you, make you more memorable, and more attractive to clients. And every second article on personal branding will tell you to define it. Now! Quickly! Or be doomed to failure! So you sit down and start...
Start defining your personal brand right now with this simple fill-in-the-blanks template
You want to define your personal brand to get clarity about what content you should be creating to attract your dream clients. But you can’t do it right now. You’ll do it later. Because you’ve googled it and you don’t have time to define all this: Your...