It’s surreal alright. I’ve been on the Copyhackers / Joanna Wiebe’s mailing list for years. I’ve read emails about Joanna’s background, about conversion copywriting, about success stories Copyhackers has been part of… And I’ve read emails that have sent me...
You can easily spend a fortune on copywriting training. I have. But I’ve also learned a lot from resources that haven’t cost me anything - other than my time and attention. Here’s what they are… 1. Copyhackers Tutorial Tuesdays It’s pretty amazing what...
First, I’m gonna admit I’m buzzed right now, so this post may contain more exclamation points than I usually deem acceptable. (It’s also not helping that I woke up hours earlier than normal and I’m currently on my third cup of coffee.) The reason I was up early was to...
This is probably the most dressed up Frank and I have ever been. The occasion: our wedding day, 2015. But on normal days, we’re just not the type to get all fancy looking. When we started working together, we kept saying to each other “we’re not suit and tie people,...
They don’t really. I just think they do. Frank laughs at me every time I jump from fright when mail (or more often junk) is shoved through our letterbox. You have to understand, I’ve spent most of my life in Kentucky where the mailbox was always unquestionably...
I was describing my new hair care routine to Frank: “In the shower I co-wash and I squish to condish, then I plop my hair for about 30 minutes. Once it’s dry, I scrunch out the crunch, and tonight, I’ll pineapple it before I go to bed.” Frank was amused. Especially...
Just after I moved to Ireland I got a job in a cheese shop. A few weeks into the job, I noticed I was having the same confusing interaction with several different customers. It would occur just after I had prepared their cheese for them. …Slight pause here to say I...
Some things you have to do meticulously ‘by the book’ in order to succeed. Good haircuts require a lot of know-how, as many of you found out while the salons were closed. Making a croissant from scratch without a recipe? Good luck winging that. Filling in your tax...
We hear variations of this sentence a lot: “I had meant to do my social media updates, but the week was mad busy and I never got the chance.” We’ll admit, it’s not always from clients. Sometimes it’s one of us saying that sentence. Look, we know maintaining a presence...