Death to the mission statement! Or why we have a better idea for you

by | May 12, 2020

Do you have a mission statement?

A lot of people don’t have one. And a LOT of people have one that is worse than not having one. Take this real mission statement from a Fortune 500 company:

‘To supply outstanding service and solutions through dedication and excellence’

Good luck telling me what that company does.

It’s kind of the baggage that comes with the term ‘mission statement’ though isn’t it? It’s like our brain hears ‘mission statement’ and immediately starts speaking in business jargon. Suddenly we are shifting paradigms and disrupting, not to mention synergising.

We love helping you get away from jargon. So instead of developing a mission statement we will help you craft an inspiring statement about what you do.

It will inspire you, it will inspire your customers, and will accurately reflect the value of doing business with you.

If you want to be able to clearly and succinctly communicate what you do, contact us about our Marketing Messaging Simplified workshops.

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