Frank Prendergast

Can creating a fictional character help you attract real clients?

Can creating a fictional character help you attract real clients?

Tim was laughing down the phone, a mix of disbelief and delight, as he told me he had a crazy story.  “You won’t believe this”, he said, “but last month I had a call from a well-spoken gentleman whose name sounded very familiar - the EXACT same name as my dream...