Frank Prendergast

Can creating a fictional character help you attract real clients?

Can creating a fictional character help you attract real clients?

Tim was laughing down the phone, a mix of disbelief and delight, as he told me he had a crazy story.  “You won’t believe this”, he said, “but last month I had a call from a well-spoken gentleman whose name sounded very familiar - the EXACT same name as my dream...

Why you shouldn’t plan on achieving your goals

Why you shouldn’t plan on achieving your goals

Our life isn’t quite how we pictured it.  When myself and Marci got married I was developing websites and Marci was working as a chef.  But we had a goal of working together on cool projects, and splitting our time between Ireland and Kentucky.  I think...