Why marketing shouldn’t make you feel creepy (when you do it like this)

by | May 27, 2020

Has there been a drone buzzing around your house lately?

There has been here, a few times. It’s odd, not knowing who’s operating it, or why.

Are they making a promo video? Are they peeping into homes out of curiosity? Are they just passing the time? Who are they?

It’s not comfortable to give your personal information to a faceless entity, especially when they haven’t asked permission.

It’s why so many people are uneasy, or even sceptical, about marketing.

Bad marketing feels like there’s a drone prying into your personal business for its own gain. It doesn’t give back; it just takes what it needs from you and uses it to its own advantage.

A lot of people, maybe you’re one of them, don’t like to engage in marketing because it makes them feel like a drone.

You don’t have to become a drone to market your business. In fact, we urge you not to.

You and your customers deserve good marketing.

Good marketing is a two-way relationship. It gives and it receives. It cares about the customer and looks out for them. Both sides come out better for the interaction.

Nothing creepy about that.

Marci Cornett

Marci Cornett

I’m a messaging strategist who helps small businesses rise above the blah. Very proud to have written for top industry publications including Copyhackers and DigitalMarketer. And to be one half of the award-winning digital marketing team Frank and Marci. Follow on LinkedIn