Can you grab your dream customer’s attention with the first sentence?
It’s a handy thing to know how to do when you’re writing a social media update, blog post, newsletter…anything, really.
There are a few ways to do it…
- You could start with a short, simple question (see above).
- You could open with a minuscule sentence such as:
‘Just think.’
‘I was wrong.’
‘Trust me.’ - You could get your reader to agree with you on a point that relates to them:
‘Writing blog posts is hard work.’
‘Running a business takes guts.’
‘Weekends never come fast enough.’
So to write your first sentence, choose one of these options, keep it short, and you’ll end up with a sentence that serves its purpose.
What is its purpose?
To get your customer to read the second sentence.
