How to hook em’ straightaway: 3 useful tips for writing first sentences

by | May 8, 2020

Can you grab your dream customer’s attention with the first sentence?

It’s a handy thing to know how to do when you’re writing a social media update, blog post, newsletter…anything, really.

There are a few ways to do it…

  1. You could start with a short, simple question (see above).
  2. You could open with a minuscule sentence such as:
    ‘Just think.’
    ‘I was wrong.’
    ‘Trust me.’
  3. You could get your reader to agree with you on a point that relates to them:
    ‘Writing blog posts is hard work.’
    ‘Running a business takes guts.’
    ‘Weekends never come fast enough.’

So to write your first sentence, choose one of these options, keep it short, and you’ll end up with a sentence that serves its purpose.

What is its purpose?

To get your customer to read the second sentence.

Marci Cornett

Marci Cornett

I’m a messaging strategist who helps small businesses rise above the blah. Very proud to have written for top industry publications including Copyhackers and DigitalMarketer. And to be one half of the award-winning digital marketing team Frank and Marci. Follow on LinkedIn