Personal Brand Launchpad

We know it can be tough.

You’re trying to build your profile as a coach and stand out in a crowded space. But the more you learn about personal branding, the more confusing and chaotic your approach becomes.

Meanwhile, newcomers with much less experience and knowledge than you manage to shine online. Before you know it, their message is the one spreading like wildfire, while you’re left rubbing a stick between your hands, desperate for any sign of a flame (aka spending way too long creating content that gets inconsistent results).

The good news is there’s nothing wrong with you; it’s all a matter of direction.

You can continue down the poorly marked path you’re on now, trying out different personal branding methods and different types of content, hoping one of them will finally propel you to the level of recognition you deserve.

Or you can follow a carefully designed map that keeps you going in the right direction as you intentionally and mindfully build a personal brand that matters.

Ready to go to the next level?

To get there, you need a meaningful personal brand that has all the essential pieces in place…

You need a well-crafted brand story, a landing page that encapsulates the entire client journey, a community-building strategy, and the skills to bring your values to life through content that captivates clients.

Get all of this right, and you’ll no longer feel like you’re constantly fighting to be seen and heard.

You’ll find it so much easier to attract attention from the right people with a personal brand that grows your authority, value, and influence as a coach.

Personal Brand Launchpad

3-month 1:1 program for coaches

(or 2:1, since there are 2 of us and 1 of you)

We’ll flesh out your personal brand and transform you into a whiz at brand strategy and storytelling so you can share your brilliance with the world.

Month 1 

4 Sessions

We’ll meet over Zoom for 1.5 hours once a week to lay the foundation of your personal brand.

During the first session we’ll illuminate your vision. Where do you want to go? What are you out to achieve? What’s working? What do you want to improve?

Over the next 3 sessions we’ll develop your dream client, define your brand voice, and distill your core messaging—so you’ll always know who you’re talking to, what to say to them, and how to say it. Everything that comes next is built upon the information we unearth during these sessions.

Month 2

2 Sessions

We’ll meet for 1.5 hours once every 2 weeks to focus on your content and messaging.

During the first session we’ll guide you through a content strategy workshop. We’ll get into the nitty gritty of which platforms to target, what to establish as your content pillars, what kind of content to create, where to source ideas, and how often you should post.

During the second session we’ll guide you through a workshop to create the perfect landing page for your main offer, one that invites your dream client to become part of your brand story while it establishes your empathy, authority, and originality. Once we’ve written this wireframe, it’ll be ready to pull some serious weight in your overall marketing strategy.

Yes, you read that right—we develop the copy and write your new landing page wireframe. You’ll see how your brand story seamlessly transfers onto a page that leads a visitor through the entire client journey. (Psst… most landing pages are slapped together without any rhyme or reason, just a good dose of confusion that turns clients away. Yours won’t be like that. Once you get your new landing page live, you’ll be miles ahead in the game.)

Month 3

2 Sessions

We’ll continue to meet for 1.5 hours once every 2 weeks to support and guide you as you draw upon our foundational work together to breathe life into your personal brand.

In both sessions we’ll review and strengthen the content you’re creating, tweak your brand strategy so it’s at its best, and set you up to excel as you move forward.

By the end of these 3 months, you’ll have a crystal clear concept of your personal brand, and you’ll know exactly how to bring it to life online in a way that reveals your brilliance and attracts your dream clients.

Questions we’d be asking if we were you…

Am I going to have to become some fake online guru version of myself?

Please don’t. The point of defining your personal brand is to bring out the unique attributes, already natural to you, that will make a connection with the people who need you. Rest assured, you won’t be pressured to be anything or anyone other than yourself.

Is showing up as myself really something somebody else can teach me?

Something happens to most of us when we sit down at the keyboard to create content. We freeze up. We become formal, robot-like versions of ourselves (think robot in a cravat). We realize it’s not as easy to “just be yourself” online as you’d think. Thankfully, there are tools and strategies anyone can learn that will help you build a strong personal brand 100% from your own personality, and this is absolutely something we can teach you. No formal neckwear required.

Is this going to have any actual business payoff, or is it just a vanity exercise for myself?

Wow—you don’t mince words, do you? Fair question though. All of this—solidifying your presence online, nailing down your messaging, growing your audience engagement—supports and grows your coaching practice. If you truly want to help people, you have to get them excited about what you do, then you have to instill in them the confidence to make the leap to work with you.

Am I just on the cusp of figuring all this out myself? Do I actually need to pay someone to help me?

This is something we always worry about just before we fork over money for training. Sometimes, it causes us to put off getting help for too long. We’ve done enough training ourselves, and we’ve trained enough people to know—yes, you can (and will) make progress on your own, but the results will be small wins here and there. If you’re ready to accelerate and consistently improve, we can help you with that.

Do I even want this? Maybe I’m fine with my small coaching practice and my tiny list of clients. Maybe I’m not ready for the attention.

Only you can answer that, but if you’ve read this far then it’s probably just a little demon voice of doubt holding you back. But we plan on sticking around, so if you decide that right now isn’t the right time for this program, that’s more than okay.