Personal Brand Launchpad

Rise Above The Blah

3-month 1:1 program for coaches

Craft a brand story that welcomes in and inspires your people

Create content that bolsters your practice and your community

Crystallize a personal brand infused with your unique values

Develop a story-driven personal brand that makes creating great content easier and attracts more of your dream coaching clients.

We know it can be tough.

You’re trying to build your profile as a coach and stand out in a crowded space. But the more you learn about personal branding, the more confusing and chaotic your approach becomes.

Meanwhile, newcomers with much less experience and knowledge than you manage to shine online. Before you know it, their message is the one spreading like wildfire, while you’re left rubbing a stick between your hands, desperate for any sign of a flame (aka spending way too long creating content that gets inconsistent results).

The good news is there’s nothing wrong with you; it’s all a matter of direction.

You can continue down the poorly marked path you’re on now, trying out different personal branding methods and different types of content, hoping one of them will finally propel you to the level of recognition you deserve.

Or you can follow a carefully designed map that keeps you going in the right direction as you intentionally and mindfully build a personal brand that matters.

So how do you build a heart-centered personal brand that gains the trust of future clients?

You do it by regularly showing up in a way that’s genuine, intentional, and well-planned.

Ready to go to the next level?

To get there, you need a meaningful personal brand that has all the essential pieces in place…

You need a well-crafted brand story, a landing page that encapsulates the entire client journey, a community-building strategy, and the skills to bring your values to life through content that captivates clients.

Get all of this right, and you’ll no longer feel like you’re constantly fighting to be seen and heard.

You’ll find it so much easier to attract attention from the right people with a personal brand that grows your authority, value, and influence as a coach.

Why has nothing worked before?

Maybe you’ve tried improving your personal brand by reading books or doing online courses, but you didn’t see big results afterwards.

That’s understandable. You’re unique. Your work is unique. Your road to developing a meaningful personal brand will be unique.

Wouldn’t it be nice to get 1:1 guidance specific to you and your unique personal brand so you know you’re on the right track?

That’s where we come in…

When you work with us you get—well, us… our brains, our creativity, and our attention 100% focused on you and your personal brand.

We can help

We’re Frank and Marci, a brand strategist and a brand storyteller, as well as an actor and a writer, and we know exactly what it takes to connect to an audience. We’re content creators who strike that delicious balance of education and entertainment.

We understand how to bring our authentic selves into the spotlight (without having to expose it all) so we make a deep impression on the people we want to reach.

We can help you do the same.

Personal Brand Launchpad

3-month 1:1 program for coaches

(or 2:1, since there are 2 of us and 1 of you)

We’ll flesh out your personal brand and transform you into a whiz at brand strategy and storytelling so you can share your brilliance with the world.

Month 1 

4 Sessions

We’ll meet over Zoom for 1.5 hours once a week to lay the foundation of your personal brand.

During the first session we’ll illuminate your vision. Where do you want to go? What are you out to achieve? What’s working? What do you want to improve?

Over the next 3 sessions we’ll develop your dream client, define your brand voice, and distill your core messaging—so you’ll always know who you’re talking to, what to say to them, and how to say it. Everything that comes next is built upon the information we unearth during these sessions.

Month 2

2 Sessions

We’ll meet for 1.5 hours once every 2 weeks to focus on your content and messaging.

During the first session we’ll guide you through a content strategy workshop. We’ll get into the nitty gritty of which platforms to target, what to establish as your content pillars, what kind of content to create, where to source ideas, and how often you should post.

During the second session we’ll guide you through a workshop to create the perfect landing page for your main offer, one that invites your dream client to become part of your brand story while it establishes your empathy, authority, and originality. Once we’ve written this wireframe, it’ll be ready to pull some serious weight in your overall marketing strategy.

Yes, you read that right—we develop the copy and write your new landing page wireframe. You’ll see how your brand story seamlessly transfers onto a page that leads a visitor through the entire client journey. (Psst… most landing pages are slapped together without any rhyme or reason, just a good dose of confusion that turns clients away. Yours won’t be like that. Once you get your new landing page live, you’ll be miles ahead in the game.)

Month 3

2 Sessions

We’ll continue to meet for 1.5 hours once every 2 weeks to support and guide you as you draw upon our foundational work together to breathe life into your personal brand.

In both sessions we’ll review and strengthen the content you’re creating, tweak your brand strategy so it’s at its best, and set you up to excel as you move forward.

By the end of these 3 months, you’ll have a crystal clear concept of your personal brand, and you’ll know exactly how to bring it to life online in a way that reveals your brilliance and attracts your dream clients.

What does this cost?

Total cost for 3-month program: €4920 (incl. VAT) 
Payment Plans Available

What you get

3-month program · 8 1:1 calls · 1.5 hours each

An entire brand story that invites clients in and communicates your value and purpose
Foundational messaging that’s consistent and applicable to all of your marketing
A PDF guide that clearly outlines your dream client, brand voice, and core messaging
A wireframe (that we write!) of an incredible landing page for your main offering
A content strategy that works for you to build your authority and your community

You’ll learn how to

  • tap into content ideas that resonate with your dream clients
  • create content that attracts the people who need your coaching
  • present your ideas in ways that inspire, educate, and entertain your audience
  • use the different types of story to build a relationship with your dream clients so you stand out in their hearts and minds
  • support sales without coming across as pushy, sleazy, or salesy

This is for you if…

  • You’re a coach and a personal brand.
  • You struggle to figure out how to communicate what makes you different from other coaches in your area of expertise.
  • When you’re honest with yourself, you’re not entirely sure what it means to be a personal brand or how that affects what you do online.
  • You don’t expect to go viral overnight—you’re in this for the long game.
  • You want sustainable habits and creative skills that will transform your content by building upon themselves over time.
  • You’re tired of wasting time creating content that generates no consistent payoff.
  • You’re ready to establish an unforgettable personal brand… in fact, you were ready yesterday.

This will be a waste of your time if…

  • You’re more into optimizing social media ads and marketing funnels than compassionately serving your community.
  • You want to stay on top of the latest in-your-face marketing tactics to herd as many people as possible through your funnel.
  • You have no heart. Because you’re a robot. And you’re reading this to improve your AI of human compassion and exploit it for your future aim of world dominance.
We’re Frank and Marci: married couple, brand strategist and actor (Frank), brand storyteller and writer (Marci). We help coaches develop messaging and content infused with their personality and values so their personal brands come to life in a meaningful way.

Questions we’d be asking if we were you…

Am I going to have to become some fake online guru version of myself?

Please don’t. The point of defining your personal brand is to bring out the unique attributes, already natural to you, that will make a connection with the people who need you. Rest assured, you won’t be pressured to be anything or anyone other than yourself.

Is showing up as myself really something somebody else can teach me?

Something happens to most of us when we sit down at the keyboard to create content. We freeze up. We become formal, robot-like versions of ourselves (think robot in a cravat). We realize it’s not as easy to “just be yourself” online as you’d think. Thankfully, there are tools and strategies anyone can learn that will help you build a strong personal brand 100% from your own personality, and this is absolutely something we can teach you. No formal neckwear required.

Is this going to have any actual business payoff, or is it just a vanity exercise for myself?

Wow—you don’t mince words, do you? Fair question though. All of this—solidifying your presence online, nailing down your messaging, growing your audience engagement—supports and grows your coaching practice. If you truly want to help people, you have to get them excited about what you do, then you have to instill in them the confidence to make the leap to work with you.

Am I just on the cusp of figuring all this out myself? Do I actually need to pay someone to help me?

This is something we always worry about just before we fork over money for training. Sometimes, it causes us to put off getting help for too long. We’ve done enough training ourselves, and we’ve trained enough people to know—yes, you can (and will) make progress on your own, but the results will be small wins here and there. If you’re ready to accelerate and consistently improve, we can help you with that.

Do I even want this? Maybe I’m fine with my small coaching practice and my tiny list of clients. Maybe I’m not ready for the attention.

Only you can answer that, but if you’ve read this far then it’s probably just a little demon voice of doubt holding you back. But we plan on sticking around, so if you decide that right now isn’t the right time for this program, that’s more than okay.

It’s not always easy to achieve clarity when working on your business message but Frank and Marci made this a very simple, straightforward exercise. Also made me rethink social media – getting it to work for you and easy ways to do that.

Catherine O’Keeffe

I felt very supported, Frank and Marci make the process simple, take away the stress, write it all down (Marci you’re a genius!) and so I am very very happy.

Ellen Shilling

Frank and Marci are highly skilled and manage to create a process that flows naturally and makes perfect sense when you get to its conclusion. It was challenging but fun. They are also very encouraging and patient!

Fiona Hedigan

If you’re ready to stop…

  • feeling like your online presence doesn’t show off the best of you as a coach
  • trying dozens of different ways to connect to your dream clients without being able to tell if any of them are actually working
  • wasting time creating content that doesn’t make a consistent impact
  • wondering why your competitors are getting attention but you aren’t
  • feeling like the best kept secret in your area of expertise

And you’re ready to start…

  • following a cohesive vision for your personal brand
  • building your authority as the go-to person in your field of expertise
  • simplifying the process for your dream clients to find you and engage with you
  • purposefully planning your marketing so it supports your goals
  • creating content that makes a real connection with your audience
  • growing a bighearted community you lead with compassion

Personal Brand Launchpad

Work with us and let’s make this happen.

Total cost for 3-month program: €4920
Payment plans available, talk to us.

Here’s what comes next…

Be the coach they can’t stop talking about