How to use Facebook Ads and Content Marketing to attract your Dream Customers
Struggling with Facebook Ads? Convinced they don’t work? Well, they don’t have to be a struggle (they can even be fun) and they can definitely work…if you know how to structure them.
In this self-paced online course, you’ll learn how to:
Determine how much to spend on ads to achieve your goals
Map out your buyer’s journey to attract your dream customer
Measure your success and optimize your campaigns for best results
Grow your business
Facebook Ads give any small business a tremendous opportunity to grow—as long as you know how to set them up and run them right.
“I tried Facebook ads. They didn’t work.”
Can’t tell you the number of times I’ve heard our clients say this. Look, I get it. I’ve even been there. Facebook Ads are often a complete waste of money.
That’s because most business owners never develop a clear strategy for their ads. They just boost a random post, or slap up an ad. They don’t consider how an ad fits into their dream customer’s journey.
Running Facebook Ads without a clear strategy is like using your money as kindling to start a fire.
In this course, I’ll show you how to structure campaigns, even with tiny budgets, so you get results.
When I first started running Facebook ads years ago, I just wanted someone to tell me:
- What types of ads work?
- How should I structure campaigns?
- How much should I spend?
I was looking for the secret template—the one that just worked.
After lots of research, I discovered there is no secret template. BUT there are tried and trusted methods of structuring campaigns that get results every time.
In this course, you’ll learn my simple and effective Facebook Ads strategy that I use all the time to help small businesses grow online.
More importantly, I’m going to share the philosophy of my approach, so you’ll have a method that will always work for you, even if the technology changes.
Once you purchase the course you’ll receive instant access to all 6 lessons, delivered via a series of short, easy to digest videos.
Lesson 1: Forget the technology
Learn why you should base your strategy on your dream customer, not the technology. We’ll examine the journey your dream customer goes on, from never having heard of you, to deciding to purchase from you.
We’ll be looking at:
- How to create content that appeals to your dream customer and serves your business goals
- How to guide your dream customer from discovering you to buying from you
Lesson 2: How to create the right content
I’ll show you why you need to have ads that reflect each step of your dream customer’s journey, and how to determine which content your dream customer is ready for at each stage of their journey.
- The three levels every campaign must have
- The one thing often missing from ads that renders them useless
Lesson 3: How to set your budget
Deciding how much to spend on ads can be difficult for a small business. Here, I’ll share with you how to decide what you’re going to spend and how to allocate your budget to run effective ads.
- How to spend as little as possible and build as you succeed
- The simple tool I use that makes tracking a budget so much easier
Lesson 4: How to measure your success
How do you keep from getting overwhelmed by all the numbers and data Facebook throws at you? It comes down to picking your own meaningful measure of success and sticking to it. You’ll learn how in this lesson.
We’ll talk about:
- How to define your Key Performance Indicators
- What you must do to collect measurable and meaningful data
Lesson 5: How to structure a successful campaign in Facebook
This is where we get into the technical side of things, and we map your dream customer’s journey onto your Facebook campaign. You’ll learn how to structure your campaigns so you target the right people at the right time.
- How to map the customer’s journey onto measurable objectives
- How to structure your campaigns to take full advantage of the available data
Lesson 6: How to refine over time for the best results
In the final lesson, you’ll learn how to keep an eye on your campaigns and refine them as you go along to make sure you’re getting consistent results you can build upon.
You’ll learn the importance of
- Monthly tracking for seeing what’s working
- Ongoing experimentation to increase your rate of success over time
We want your Facebook ads to succeed.
We love helping small busineses grow their online sales through Facebook Ads.
Who is this course perfect for? It’s perfect for you if:
- You have created your dream business
- You love what you do, but you struggle with digital marketing
- You are making sporadic online sales and want more consistency
Frequently Asked Questions
Will this work for my business?
We’re all adults here, so I’m going to give it to you straight. There are too many variables for me to guarantee this will work for your business. But I will say this: if you are making sporadic online sales right now, I can’t think of any reason this strategy wouldn’t help you to make more consistent, reliable sales—IF you put in the work, follow the philosophy, and create the right content.
Am I going to have to do a lot of work to implement this strategy for my business?
In all honesty, that depends on where you are at in your business right now. You might be able to use existing content to create your ads, or you might have to create content that is suitable for a campaign like this. There’s definitely work involved, there’s no way around that, but it will be worth it.
Can’t I just learn this online for free on blogs and YouTube?
Yes, I’d say you absolutely can. But it took me years to learn enough to simplify the process down to what I’m teaching you here. I read everything I could, from every source I could, and I found the patterns and the common elements that were working for me consistently, then I turned those into the strategy I’m sharing with you.
So you can do what I did and spend a long time learning and refining, or you can leapfrog on my experience!
Is this the best system for running Facebook ads?
There are probably an infinite number of ways to run Facebook Ads, and none of them is “the best way”. But this is a really good way to get started with a defined strategy that you can build on. And I’ve found it consistently works because it’s based on sound, ethical principles of marketing.
Learn a simple-to-follow strategy
You can keep throwing money at Facebook, hoping something will work. Or, you can spend a small amount of money on this course, and learn a simple-to-follow strategy that I continue to use to grow our business and the businesses of our clients.
If you want to learn how to run Facebook ads that result in online sales, even on a small budget, click the button below. I’d love to share my strategy with you.
Join the waiting list and we will let you know as soon we open up the course