Strategic messaging for solopreneurs

“I cringe every time I visit my own website.”

You can stop worrying that you look like a rookie. With conversion-optimized messaging that proves you’re a pro worth paying for.

The best salesperson for your brand doesn’t have a face.

It’s the messaging on your website.

Fail to get it right, and it doesn’t matter how much traffic your site gets. Because no one’s sticking around to click any buttons that put money into your account.

The best salesperson for your brand doesn’t have a face.

It’s the messaging on your website.

Fail to get it right, and it doesn’t matter how much traffic your site gets. Because no one’s sticking around to click any buttons that put money into your account.

You can stop feeling like you need to prove yourself when your messaging starts doing it for you.

Introd​​​​​​​ucing

The Ready For Traction Roadmap

My proven process that optimizes your website for conversions.

Research

  • Voice of Customer research
  • Competitor analysis
  • Website user analytics

Formulate

  • Messaging hierarchy
  • Offer optimization
  • Wireframing

Test

  • User tests validation
  • Analytics review
  • Final optimization

The RFT Roadmap follows 3 critical stages

Research to inform the strategy

Formulate a winning message

Test to get it right

Not included in the Ready For Traction Roadmap: Messaging based on a hunch.

You can’t wing your messaging and hope for the best. There’s too much riding on it. Leave that foolish guesswork to your competitors.

Strategic Messaging

Put an end to low conversion rates
With conversion-optimized messaging for a single page or your entire website. Wireframed and ready to send to your designer for go live.

What you get

Brand Voice Definition

Persona Development

Research

  • Voice of Customer Data
  • Heuristics Analysis
  • Competitor Audit
  • Website Analytics

Messaging

  • Formulation
  • Hierarchy
  • Offer Optimization
  • Wireframing
  • Two Rounds of Revision

Testing and Validation

  • User Tests
  • Analytics Review
  • Messaging Optimization
It starts with a 15-min consult. You can tell me how I can help.  

“The new messaging has already resulted in several discovery calls”

Catherine O'Keeffe - Menopause Workplace Consultant
I don’t know anyone who works magic with words like Marci. She can make any subject, even menopause, feel empowering. She reads between the lines—not easy to do, especially in my area which is so specialised. Within a day of launching, 3 of my corporate clients got in touch and told me how impressed they were by my website. The new messaging has already resulted in several discovery calls. The clarity is just excellent. Marci is amazing.
Catherine O'Keeffe

Menopause Workplace Consultant, WellnessWarrior.ie

Marci Cornett

When you’re ready to level up

I’m here to add the missing piece to your sales strategy.

I’m Marci. Messaging Strategist and one-half of Frank and Marci, an award-winning digital marketing team.

I already know who you are. You’re a solopreneur headed for the big time. I formulate conversion-optimized messaging that helps you get there.

You come to me when you want to look like a pro. And turn your website into the hardest working tool in your sales strategy.

Today: New messaging. Tomorrow: The world.

No more guessing what you should / shouldn’t put on your website. Get conversion-optimized messaging that drops you straight into the conversation taking place in your prospect’s head.

Take your first (easy) step to increase conversions

Book a 15-min consult with me. We’ll chat about what you need done to get what you want.