Blog
Poke around for some simple tips and mindset motivation
Why your website is just sitting there like a dud instead of bringing in leads
How useful is a website really? Your website can be a really useful tool in your online marketing. That’s all it is. A part of the greater plan. But for a long time it was the only part of the plan that I was involved in. I started out studying fine art,...
How rude! None of us like it when people do this, do we?
Don’t you just hate it when someone gets all uptight about grammar? Especially, YOUR grammar? (My sister will roll her eyes if she sees this, she considers my grammar nerdism a…character flaw.) Yes, I’m a grammar enthusiast, but I try to keep my grammatical...
When robot voice seems easier than putting your own voice out there
There’s a lot of terrible stuff being spread around these days. COVID droplets. Hate. Miscommunication. Misplaced patriotism. Anger …there’s A LOT of anger going around. No matter what a person does, you can bet someone, somewhere is going to get all twisted up about...
I hated yoga class so much I started a daily yoga practice
I hated yoga class so much that I became a yoga teacher. Turns out I don’t like being told which poses to do and for how long, but I have no problem telling others. I also like to know exactly how much time is left in a class. Have we been doing this downward dog for...
This 30-second exercise could help you change your marketing for the better
Quick exercise for you… Grab a pen and paper. Set a timer for 30 seconds. Now start the timer, and write down the main problem you solve for your customer. … How did it go? Did you jot something down straight away? Or, are you still trying to string together words in...
Are you making sure your dream customer knows how to get some cheese?
I used to live close to this incredible food hall in Kentucky. Stepping into it was like stepping into my dream world There was a bakery brimming with delicate French pastries, a cheese case packed with artisan cheeses, and a meat counter filled with wild game and...
Which platform should you build your website on? WordPress, Wix, Squarespace or Shopify?
Which platform should you build your website on? Wordpress, Wix, Squarespace or Shopify? You know what? It really doesn’t matter. Ok, let me qualify that. If the platform has the functionality you need, then it really doesn’t matter. So the key is the...
Why marketing shouldn’t make you feel creepy (when you do it like this)
Has there been a drone buzzing around your house lately? There has been here, a few times. It’s odd, not knowing who’s operating it, or why. Are they making a promo video? Are they peeping into homes out of curiosity? Are they just passing the time? Who are they? It’s...
In which we talk about telling your story without boring your customers
Brand story. Most business owners hear it and think ‘I got this one!’ We were founded in 2012 by my uncle, twice removed, and his best friend, and they started with nothing in their pockets but they had a dream to…and so on, and so on. That’s not brand story. That’s...