Blog: Elevate & Innovate

Technology, Tactics, and Tips for Small Business Success

Dream come true: I’m published on Copyhackers

Dream come true: I’m published on Copyhackers

It’s surreal alright. I’ve been on the Copyhackers / Joanna Wiebe’s mailing list for years.  I’ve read emails about Joanna’s background, about conversion copywriting, about success stories Copyhackers has been part of…  And I’ve read emails that have sent me...

5 free resources that’ve made me a better copywriter

5 free resources that’ve made me a better copywriter

You can easily spend a fortune on copywriting training.  I have. But I’ve also learned a lot from resources that haven’t cost me anything - other than my time and attention.  Here’s what they are… 1. Copyhackers Tutorial Tuesdays It’s pretty amazing what...

Why you shouldn’t plan on achieving your goals

Why you shouldn’t plan on achieving your goals

Our life isn’t quite how we pictured it.  When myself and Marci got married I was developing websites and Marci was working as a chef.  But we had a goal of working together on cool projects, and splitting our time between Ireland and Kentucky.  I think...

We just won Best Digital Marketing Team! (What? What?? WHAT???)

We just won Best Digital Marketing Team! (What? What?? WHAT???)

First, I’m gonna admit I’m buzzed right now, so this post may contain more exclamation points than I usually deem acceptable. (It’s also not helping that I woke up hours earlier than normal and I’m currently on my third cup of coffee.) The reason I was up early was to...

The one person you have to influence to build your personal brand

The one person you have to influence to build your personal brand

You know those massive flasks for hot drinks they have at events? They’re usually black, and you press down on a lever on the top to pour yourself a cup? (Am I the only one who has a magical ability to ALWAYS pick the empty one, no matter how many are on the table?)...