Blog
Poke around for some simple tips and mindset motivation
I hated yoga class so much I started a daily yoga practice
I hated yoga class so much that I became a yoga teacher. Turns out I don’t like being told which poses to do and for how long, but I have no problem telling others. I also like to know exactly how much time is left in a class. Have we been doing this downward dog for...
This 30-second exercise could help you change your marketing for the better
Quick exercise for you… Grab a pen and paper. Set a timer for 30 seconds. Now start the timer, and write down the main problem you solve for your customer. … How did it go? Did you jot something down straight away? Or, are you still trying to string together words in...
Are you making sure your dream customer knows how to get some cheese?
I used to live close to this incredible food hall in Kentucky. Stepping into it was like stepping into my dream world There was a bakery brimming with delicate French pastries, a cheese case packed with artisan cheeses, and a meat counter filled with wild game and...
Which platform should you build your website on? WordPress, Wix, Squarespace or Shopify?
Which platform should you build your website on? Wordpress, Wix, Squarespace or Shopify? You know what? It really doesn’t matter. Ok, let me qualify that. If the platform has the functionality you need, then it really doesn’t matter. So the key is the...
Why marketing shouldn’t make you feel creepy (when you do it like this)
Has there been a drone buzzing around your house lately? There has been here, a few times. It’s odd, not knowing who’s operating it, or why. Are they making a promo video? Are they peeping into homes out of curiosity? Are they just passing the time? Who are they? It’s...
In which we talk about telling your story without boring your customers
Brand story. Most business owners hear it and think ‘I got this one!’ We were founded in 2012 by my uncle, twice removed, and his best friend, and they started with nothing in their pockets but they had a dream to…and so on, and so on. That’s not brand story. That’s...
Death to the mission statement! Or why we have a better idea for you
Do you have a mission statement? A lot of people don’t have one. And a LOT of people have one that is worse than not having one. Take this real mission statement from a Fortune 500 company: ‘To supply outstanding service and solutions through dedication and...
How to hook em’ straightaway: 3 useful tips for writing first sentences
Can you grab your dream customer’s attention with the first sentence? It’s a handy thing to know how to do when you’re writing a social media update, blog post, newsletter…anything, really. There are a few ways to do it… You could start with a short, simple question...
How to escape digital marketing burnout; you don’t have to feel overwhelmed
If you’re finding yourself suffering from digital marketing overwhelm it might be time to examine how you can make your life simpler. A lot of people put themselves under pressure to do all the things they have heard they are ‘supposed’ to do, and bounce between...