“Could we design the cover of the book using Artificial Intelligence?” That was the question Mark Schaefer asked me back in October 2022. My response? “I don’t think so… but… we HAVE to try!” I saw it as an experiment that we had to run, but one that might show...
Need an AI image generator? There’s plenty to choose from, some popular ones include Midjourney, Dall-E 2, and Stable Diffusion. Canva even has one built into its tools. And now Adobe has announced their own tool, Firefly. So which one should you use? I’ve been...
ChatGPT hallucinates. No kidding, that’s the technical term for when ChatGPT makes up facts and lies to your face. So what good is it to us if it’s tripping out half the time we ask it for answers? I asked ChatGPT for an effective marketing strategy for small...
I was struggling to come up with a title for an article. I was completely blocked. I’d written several but none of them were good. And I knew what I had to do - I just didn’t want to do it. Marci had given me a bunch of prompts and told me to go and write 100...
Tim was laughing down the phone, a mix of disbelief and delight, as he told me he had a crazy story. “You won’t believe this”, he said, “but last month I had a call from a well-spoken gentleman whose name sounded very familiar - the EXACT same name as my dream...
You might be a risk-averse traditionalist like me. If this is true, terms like Web3, cryptocurrency, blockchain, artificial intelligence, and the metaverse are all terms you’ve heard but haven’t really engaged with. Or maybe someone has tried to explain them all...
“Frank. I’m a solopreneur. Why should I even bother defining my personal brand? Can’t I just show up and be myself?” Sure you can. If you’re one of the lucky ones who just happens to be naturally good at this stuff, finds communicating online easy, and attracts...
If your testimonials say things like “was great to work with”, you’re in trouble. Because you get great results for your clients, but they’re not reflected in your testimonials. So you’re missing out on a massive opportunity to convey the real value of working with you.
Without checking any notes you have in a drawer somewhere, tell me what your top 3 personal brand values are? Are you humming and hawing right now, trying to remember what on earth you wrote down during that workshop you attended three years ago? Coz if you’ve done...